1664 BLANC OMR 2024

White outer wall of the 1664 Blanc booth at OMR with logo, screen showing the blue bottle and violet-lit lounge behind.

Client

1664 Blanc

Services

Brand Architecture

Location

Hamburg

Year

2024

Photos by

Thomas Ebert

At the OMR Festival in Hamburg, UNDPLUS designed the 1664 Blanc booth, reusing elements from a previous launch event. The stand centered on a blue-lit bottle installation and combined seating areas, a container bar, and interactive activations like a Wheel of Fortune to engage visitors.

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Delicate greenery in a glass vase on a white crate table in front of the glowing 1664 lettering in the blue-lit lounge.
Wall of glowing 1664 Blanc fridges full of blue beer bottles behind sculptural columns of crinkled blue foil.
Blue-lit lounge of the 1664 Blanc booth with white beanbag sofas, velvet poufs and citrus tree in front of the container bar.
White lounge sofa and armchairs in front of the blue shipping-container bar with glowing 1664 logo at OMR.
Cobalt-blue tube armchairs around a mirrored table in the 1664 Blanc lounge with fridges and container bar in the background.
Blue scaffold cube with apparel racks and white curtain at the 1664 Blanc booth under dark trade fair trusses.
Merchandise area of the 1664 Blanc booth with blue shirts on racks, crate displays and a blue-white wheel of fortune.

Trade fair: OMR

Booth Builder: bemates

Technical implementation and lighting: bllVeranstaltungstechnik

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