TIKTOK @OMR26

For OMR 2026 in Hamburg, UNDPLUS created TikTok’s immersive trade fair experience under the narrative “Watch it. Love it. Want it.” Translating TikTok’s vibrant digital culture into a bold physical brand world, the booth combined striking architecture, interactive activations, and dynamic social spaces into one seamless visitor journey. From gamified touchpoints to immersive content zones and live exchange areas, UNDPLUS delivered the full concept, design, production, and execution — turning TikTok’’s digital identity into a tactile, high-energy experience.