ALPRO LECKERLAND

Detail of white cloud-shaped panels and a round table top against the sky-blue wall of the Alpro Leckerland pop-up.

Client

Alpro

Services

Brand Architecture

Partner

thjnk & Styleheads

Location

Berlin

Year

2022

Photos by

Caroline Scharff

UNDPLUS, together with thjnk and Styleheads, designed the ‘Leckerland’ pop-up store for Alpro. The concept features bold colors, organic forms, and playful installations like oversized product elements to create a highly visual and interactive brand experience.

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Top view of a white flower-shaped table and ribbed stool on the bright blue floor of the Alpro pop-up.
Oversized Alpro carton pouring a sculpted milk splash into a giant white bowl with berry cushions, surrounded by greenery.
High table with wood-slat base and white bar chairs beneath the glowing Leckerland neon logo at the Alpro pop-up.
Bright Alpro Leckerland pop-up store with blue floor, flower tables, wooden counters and neon lettering on the wall.
Interior of the Alpro Leckerland pop-up with giant cereal-bowl installation, wood-slat arches and playful white furniture.
Curved wood-slat wall with rows of blue Leckerland recipe cards on narrow shelves at the Alpro pop-up.
Shop window of the Alpro Leckerland pop-up with blue wave decal and view of the illuminated house-shaped counter.
Installation of a floating Alpro carton pouring into a giant bowl with colorful berry balls amid plants at the Leckerland pop-up.
Cafe counter framed by a glowing house outline, with flower tables and ribbed stools on the blue floor of the Alpro pop-up.

Production: Atlantis

A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
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A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.

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