AXEL SPRINGER @OMR26

Red goodie area at the Bild OMR booth with checkerboard logo screens, slatted wall and dispenser stations.

Client

Axel Springer SE

Services

Brand Architecture

Location

Hamburg

Year

2026

Photos by

Marcus Zumbansen

Teufelkueche

Teufelkueche

One Platform. Five Brands. Infinite Energy. 
For OMR 2026, UNDPLUS transformed Axel Springer SE’s presence into a vibrant, urban trade fair experience. Featuring a 10-meter LED tower landmark, distinct brand worlds, and seamless digital integration, we built a shared space designed for connection, conversation, and high-energy engagement.

+ More Info

Idealo area with black counter, red gradient walls, screens and white bar tables under thin vertical poles.
Tall red Bild booth tower with light column, slogan walls and Welcome counter at the front.
View across the Axel Springer booth with News Café, red Bild tower and Welt screens in the hall.
Red Bild lounge with white upholstered stools, slogan wall and merch shelf with shirts and bags.
Media Impact cube with pink crystal sculpture on black facade in front of the red Bild booth.
Front view of the red Bild booth with illuminated central tower, Welcome sign and surrounding partner areas.
Red Bild cube with logo screens in checkerboard design and oversized white typography on the facade.
Booth corner with graffiti-style Späti graphics and News Café tower of the premium group brands.
Späti-style kiosk inside the booth with snack and drink shelves, fridges and neon signs on dark walls.

Trade fair: OMR 

Booth builder: siebold/hamburg

Technical implementation and lighting: Aura Engineering

A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.

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