BONPRIX

Pink entrance of the Bonprix pop-up with white counter, QR code panel and hydrangea bouquet.

Client

BONPRIX

Services

Event & Brand Experience

Cooperation

we love pr

Location

Hamburg

Year

2023

Photos by

Martin J. Kielmann

Together with we love pr, UNDPLUS designed and executed the Bonprix Fashion Report 2023 Launch Event in Hamburg. The event turned data into an immersive experience through bold installations, color concepts, and interactive elements, set within the contemporary architecture of BLANK Studio. Guests experienced the Fashion Report as a spatial narrative focused on sustainability and innovation.

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Showroom with clothing racks, green sofa, wooden chairs and Bonprix campaign posters on a concrete wall.
Wardrobe display with jackets, folded knitwear and shoes next to a text panel about German closets.
Coral-lit brick room with Fashion Report 2023 floor lettering and hanging outfits.
White room with Fabric Library board, statistics panels and red velvet suit in a green ring display.
Inspiration board on wheels with tablets and photos on a grid, next to a black marble pedestal.
Light blue wall installation with cut-out windows showing wardrobe scenes and closet statistics.
Shopping cart with shoes and bags under an oversized receipt banner reading Bye, Dear Money.
Photo set with tweed outfits on hangers, marble cubes, boots and leather bags at the Bonprix exhibition.

Production: bemates

Technical implementation and lighting: bllVeranstaltungstechnik

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