CHUPA CHUPS

Interior of the Chupa Chups kiosk with black graffiti walls, drinks fridge and white wire cart full of candy.

Services

Brand Architecture

Location

Berlin

Year

2024

UNDPLUS created the ‘Spätkauf Chuba’ pop-up for Chupa Chups in Berlin’s Reuterkiez, transforming a classic late-night shop into an immersive brand experience. The five-day activation featured playful design elements, music, and interactive content spaces, culminating in a surprise live performance by Nina Chuba.

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View through the candy-filled Spätkauf Chuba with shelves, branded fridge and window to the street.
Street view of the Spätkauf Chuba pop-up kiosk by Chupa Chups with awning, beer benches and yellow brand flag in Berlin.
Nina Calling poster with dangling phone receivers next to a red basket of Chupa Chups bags in the pop-up kiosk.
Screen with concert footage and red Chuba x Chupa card wall next to candy shelves in the pop-up kiosk.
Chupa Chups pop-up kiosk with Nina Calling poster, fridges, candy cart and yellow logo counter under graffiti lettering.
Entrance door of the Spätkauf Chuba pop-up with logo lettering, neon Open sign and flowers outside.
Black shelves stocked with colorful candy boxes and red crates inside the Chupa Chups pop-up kiosk.
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A first look at our new website — More to come soon.
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A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
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