DIAGEO BCB 2017

Johnnie Walker exhibition wall at DIAGEO BCB17 with illuminated niches holding whisky bottles and striding-man figures, a vintage globe bar and a dark counter.

Client

Diageo

Services

Event & Brand Experience

Partner

Linda Ehrl & häberlein & mauerer

Location

Berlin

Year

2017

Photos by

Britta Leuermann

For Hotel World Class at Bar Convent Berlin 2017, UNDPLUS, with Linda Ehrl and häberlein & mauerer, developed and produced the stand for Diageo at Kühlhaus Berlin. An immersive hospitality experience translating the World Class philosophy into space.

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Tanqueray herb wall at DIAGEO BCB17 with potted plants and gin bottles on black slat shelves under a hand-lettered brand sign.
Carved monkey sculpture with a pink bow tie next to an illuminated whisky shelf at DIAGEO BCB17.
Cocktail workshop table at DIAGEO BCB17 with shakers, jiggers, Ketel One bottles and bar tools laid out on white tiles.
Talisker corner at DIAGEO BCB17 with a grey curved bar, high stools, caged pendant lamps, dune grass and a wooden chest against exposed brick.
Greenhouse-style Tanqueray bar at DIAGEO BCB17 with string lights, hanging plants, white wire chairs and chalkboard menus at night.
World Class bar at DIAGEO BCB17 with black damask-patterned counter, backlit bottle shelf, vintage trunks, a serving trolley and a fringed standing lamp on red carpet.
Whisky bar at DIAGEO BCB17 with leather bar stools, copper shelving with bottles, hand-drawn maps of Ireland and Scotland and a chalkboard cocktail menu.
View through a wire mesh into the Ketel One kitchen bar at DIAGEO BCB17 with a mobile bar cart, hanging pots, white tiles and red chairs.
World Class lounge at DIAGEO BCB17 with a golden Chesterfield sofa against a deep blue wall with golden brand logo and a patterned dark doorway.
Zacapa lounge at DIAGEO BCB17 with rattan peacock chairs on green carpet, palm-print wallpaper, a paper cloud lamp and a yellow display unit.
Gentleman-style lounge at DIAGEO BCB17 with brown Chesterfield sofa and wing chairs, brass cube table, framed photos on dark patterned wallpaper and a Persian rug.
Talisker buoys with Made by the Sea lettering lying on pebbles between dune grass at DIAGEO BCB17.
Backlit shelf with a long row of clear whisky bottles above a Johnnie Walker wooden crate counter at DIAGEO BCB17.

Trade fair: Bar Convent Berlin

Venue:Kühlhaus Berlin

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