DIAGEO BCB 2018

Atelier-style corner at DIAGEO BCB18 with a black work table, oversized brass architect lamp, shelf with figurines and a red sculpture against a mauve wall.

Client

Diageo

Services

Event & Brand Experience

Partner

Linda Ehrl & häberlein & mauerer

Location

Berlin

Year

2018

Photos by

Richard Lürzer

For Bar Convent Berlin 2018, UNDPLUS created the Diageo / World Class exhibition stand at Kühlhaus Berlin together with häberlein & mauerer, Linda Ehrl and Mrs Brown & Sons. An immersive brand and bar experience combining premium design, craftsmanship and contemporary hospitality culture.

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Concrete bar at DIAGEO BCB18 with wooden stools, shelving with black spherical vessels and copper pendant lamps against exposed brick.
Bird's-eye view of the circular central bar at DIAGEO BCB18 with a tower wrapped in spiraling garlands of greenery and glowing bulbs.
Colorful seating area at DIAGEO BCB18 with retro tables, striped paper lamp, pink palm-leaf fans and a turquoise fringe pavilion.
Green Tanqueray bar at DIAGEO BCB18 with neon sign, plant shelves, glass carboys on a workbench and mint-green bar stools.
Ketel One cargo bike bar with red wheels and white box at DIAGEO BCB18, next to a white bar with bartender and market-stall canopies.
Walkway at DIAGEO BCB18 under a white pergola overgrown with hanging greenery and glowing bulbs.
Belsazar apéro bar at DIAGEO BCB18 with a pink wall panel, chalkboard menus, brass shelves with pineapples and bottles on a concrete counter.
View across the multi-level DIAGEO BCB18 event space with FEEL and SEE signs, light garlands, greenery and exhibition areas on concrete galleries.
Tequila lounge at DIAGEO BCB18 with rattan furniture, a large agave field photo wall, clay jugs and a wooden slat bar with pleated pendant lamps.
Belsazar bottle and a small filled glass bottle on an orange pedestal in a deep red room at DIAGEO BCB18.
Mirror installation at DIAGEO BCB18 with faceted reflective sculptures, mirrored walls and a SEE sign on a wooden pillar.
Apothecary-style tasting bottles with paper labels on wooden trays along a black marble counter at DIAGEO BCB18.
Green tasting room at DIAGEO BCB18 with a black marble table, tablets and tasting bottle sets, white dome lamps and backlit bottle niches.

Trade fair: Bar Convent Berlin

Venue: Kühlhaus Berlin

Carpentry: KSL

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