DIAGEO BCB 2019

Blue display cabinet with black grid front and triangular glass cutout holding whisky and gin bottles outside DIAGEO BCB19, next to a showroom sign.

Client

Diageo

Services

Event & Brand Experience

Cooperation

haebmau

Location

Berlin

Year

2019

Photos by

Markus Gröteke

Julia Schoierer

Once again, UNDPLUS collaborated with haebmau to design and produce the Diageo World Class Studio – an immersive exhibition stand showcasing the diversity and innovation of Diageo’s World Class brands. The space transforms product presentation into a curated experience of storytelling, craftsmanship and premium brand expression.

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Bartender behind the World Class bar at DIAGEO BCB19 with black shelving, spotlit bottles, flowers and an illuminated grid menu board.
Ketel One vodka bottle on a black stool against white tiles at DIAGEO BCB19, surrounded by fresh herbs, tomatoes and lime baskets.
Belsazar vermouth bar at DIAGEO BCB19 framed by lush plants and hanging greenery, with a painted wooden barrel and metal stools against brick walls.
Dark bar at DIAGEO BCB19 with ribbed black counter, yellow top edge, bar stools and backlit shelves with blue menu screens under pink light.
Lounge at DIAGEO BCB19 with black walls, two blue-velvet display niches, marble bistro tables, navy poufs and plants on wooden flooring.
Black display wall at DIAGEO BCB19 with shaped cutout niches showing brand worlds, including a green Tanqueray neon jungle and a Bulleit Whiskey shop window.
Brand niches at DIAGEO BCB19 with Bulleit Frontier Whiskey sign, copper figures on pedestals and a yellow-blue Johnnie Walker display.
Long backlit display case on tripod legs at DIAGEO BCB19 with a row of whisky, vodka and gin bottles in warm light.
Cocktail area at DIAGEO BCB19 with colorful geometric pedestals, a black wall with blue program text and QR code and the Belsazar bar behind.

Trade fair: Bar Convent Berlin

Venue: STATION Berlin

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