FREIRAUM SHOP

Product display at FREIRAUM SHOP with a black tubular rack for STRYVE sports gear, a grey fabric exercise ball and pale wooden plinths on castors.

Client

Freiraum

Services

Retail & Hospitality

Location

Berlin

Year

2019

Photos by

Caroline Scharff

For Freiraum’s ‘experience shopping’ concept, UNDPLUS developed and produced a dynamic retail showcase for emerging brands. The space redefines retail as a curated experience, blending discovery, interaction and storytelling into one flowing environment.

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Overview of the FREIRAUM SHOP concept store with white exposed-services ceiling, clothing racks, a leather weekender on a plinth, velvet poufs and a Creativity Loves Company neon in a mirrored box.
Light blue claw-foot bathtub filled with blue balls at FREIRAUM SHOP, set against blue and black painted plants in front of a dark partition.
Dark brand area at FREIRAUM SHOP with black pegboard walls, hanging product tubes, white boxes on shelves, green velvet armchairs, gold side tables and a red banana plant.
Retail floor at FREIRAUM SHOP with black track lighting, marble and white display counters, clothing rails, a pink spray-can shelf wall in the back and bright white flooring.
Brand corners at FREIRAUM SHOP with black pegboard displays, white plinths on castors, a clothes rail with knitwear, gold-rimmed poufs and a black-and-white graphic wall.
Mirrored box at FREIRAUM SHOP with the white neon slogan Creativity Loves Company above a curated fashion display with hanging knitwear in beige tones.
Monochrome pink installation wall at FREIRAUM SHOP with rows of identical pink spray cans on pink shelves.
Display area at FREIRAUM SHOP with black product towers and pegboards, cream coats on a rack, a pink shelf wall of spray cans and a dazzle-striped black-and-white corner.
Black pegboard wall at FREIRAUM SHOP with small shelves presenting spirits and wine bottles under brand signs, above black lockable counters.
Lounge corner at FREIRAUM SHOP with two white upholstered wire-frame chairs, a black marble block table, a black plant and a bold black-and-white dazzle-pattern wall.
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A first look at our new website — More to come soon.
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A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
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A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.

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