HAWORTH ORGATEC 2018

Evening party at the HAWORTH ORGATEC stand with a crowd in blue light, spotlights and the illuminated two-storey Haworth Collection shelf structure.

Client

Haworth

Services

Event & Brand Experience

Location

Cologne

Year

2018

Photos by

As part of Orgatec  2018, UNDPLUS brought Patricia Urquiola’s visionary concept for the Haworth booth in Cologne to life through precise production and project management. Fluid layouts, refined materials and a warm architectural atmosphere transformed the space into an immersive experience of contemporary working culture – where design, functionality and craftsmanship merged seamlessly.

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Work area at the HAWORTH ORGATEC stand with a wooden high table, white stools, a colorful row of upright felt panels and an orange sideboard on OSB walls.
Scaffold shelf at the HAWORTH ORGATEC stand displaying armchairs in lit plywood boxes with brand labels like Rosa and Amelia.
Seating nook at the HAWORTH ORGATEC stand with two red facing sofas and a black table in a rust-red frame, with the cappellini bar behind.
Coffee bar at the HAWORTH ORGATEC stand with black counter, coral bar stools, wooden slat wall with red cappellini neon and white café chairs.
Garden-style lounge at the HAWORTH ORGATEC stand with bamboo plants in terracotta pots, colorful poufs on patterned rugs and a grey sofa with terrazzo table.
Quilted poufs in yellow, red, green and blue with small side tables on patterned runners in front of bamboo at the HAWORTH ORGATEC stand.
Reception of the HAWORTH ORGATEC stand with white lettering on copper mesh walls, a white counter with plants and an olive tree.
Overall view of the HAWORTH ORGATEC trade fair stand with office chairs on white podests in front of a sage-green wall with white logo.
Inside the HAWORTH ORGATEC stand with a mint-green shelf of office chairs in many colors, a wooden table with stools and a colorful felt panel divider.
Lounge at the HAWORTH ORGATEC stand with a long grey sofa, round bistro tables, black wooden chairs and three large furniture campaign prints on the wall.

Trade fair: Orgatec

Venue: Koelnmesse

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