HIGHSNOBIETY x NEW BALANCE

Scaffold wall with screens, orange safety netting and shoe displays at the Highsnobiety x New Balance pop-up, with a blue line running across the floor.

Client

New Balance

Services

Brand Architecture

Cooperation

Highsnobiety

Location

Berlin

Year

2023

Photos by

Yves Sucksdorff

UNDPLUS designed the ‘Mile 25.5’ pop-up store for Highsnobiety and New Balance during the 2023 Berlin Marathon. Inspired by Berlin’s urban energy, the space combined construction-inspired materials with interactive activations and a treadmill experience, transforming the pop-up into a dynamic hub for marathon culture.

+ More Info

Interior of the Highsnobiety x New Balance pop-up with plywood walls, screens, drinks fridge and marathon-inspired mile markers.
Sneaker displays on cinder-block plinths strapped with red bands in front of the glass facade of the Highsnobiety x New Balance pop-up.
New Balance running shoes presented on perforated bricks with red straps in the shop window with Your Way lettering.
Bright pop-up space with treadmill, blue zigzag floor line and construction-site barriers at Highsnobiety x New Balance.
Concrete-look New Balance counter in front of scaffolding and orange netting at the Highsnobiety x New Balance pop-up.
Plywood display wall with floating sneakers beneath a Mile 25.5 marathon sign at the Highsnobiety x New Balance pop-up.
Run Your Way photo campaign wall on corrugated metal with spray-painted marks at the Highsnobiety x New Balance pop-up.
View through the Highsnobiety x New Balance pop-up with stacked crate displays, red-and-white barriers and Run Your Way posters.
White New Balance sneakers on stone-topped crate plinths secured with red tension straps at the pop-up store.

Carpentry: bemates

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