INTERMATE OMR 2023

Interior of the Intermate Social Superstore booth with service shelves, screen on pink pegboard and white bistro table.

Client

Intermate

Services

Brand Architecture

Location

Hamburg

Year

2023

Photos by

Thomas Ebert

At OMR Festival 2023, UNDPLUS designed the SOCIAL SUPERSTORE for Intermate – a supermarket-inspired booth created as an analog counterpoint to the digital marketing world. Featuring shelves, shopping carts, checkout areas, meeting spaces, and integrated screens, the concept combined product presentation, interaction, and entertainment into an immersive brand experience.

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Checkout counter with conveyor belt and pink Social Superstore branding at the Intermate booth at OMR.
Supermarket aisle of the Intermate Social Superstore at OMR with white product boxes on shelves and black beverage crates.
Refrigerated counter with drinks under the pink Social Superstore neon sign at the Intermate Group booth.
The Intermate Social Superstore booth at OMR staged as a supermarket with shelves, checkout and neon lettering on tiled walls.
Shelf displays with pink tote bags, shopping cart and service signage at the Intermate Social Superstore.
Pink Social Superstore tote bags on a perforated wall next to shelves of white product boxes at the Intermate booth.
Side view of the Intermate Social Superstore with refrigerated counter, stacked crates, bar tables and pink neon logo.

Trade fair: OMR

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