INTERMATE OMR 2024

The Intermate Social Superstore booth at OMR with white grid architecture, illuminated banner and pink neon lettering.

Client

Services

Brand Architecture

Location

Hamburg

Year

2024

Photos by

At the OMR Festival in Hamburg, UNDPLUS created multiple exhibition stands, including a sustainable redesign of the Intermate SOCIAL SUPERSTORE concept. The booth reimagined a supermarket as an analogue brand experience space with meetings, product displays, digital integrations, and interactive activations like a live tattoo station.

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Meat grinder with pink content strands on a counter of Red Bull cans beneath the Social Superstore neon logo.
Tall chat screen welcoming visitors to the Social Superstore between shelves and baskets of old phones at the Intermate booth.
White Intermate Social Superstore with warped grid pattern, service shelves, shopping cart and stacked logo crates.
Distorted-grid interior of the Social Superstore with metallic product boxes, drinks station and shopping cart.
Two display gondolas with screens for chat and influencer marketing and wire baskets full of phones at the Intermate booth.
Surreal lounge niche with warped grid walls, pink chairs, blue pendant lamps and organic mirror at the Intermate booth.
Shopping cart filled with old mobile phones as an installation at the Intermate Social Superstore at OMR.

Trade fair: OMR

Technical implementation and lighting: Aura Engineering

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