JÄGERMEISTER STREETWEAR LAUNCH

Arched concrete niches with spotlit streetwear portrait photographs at the JÄGERMEISTER streetwear launch.

Services

Brand & Product Activation

Location

Berlin

Year

2019

In collaboration with la red, UNDPLUS developed and produced the set design for the launch of Jägermeister’s first streetwear collection at Prince Charles. The space translated the collection’s bold energy into an immersive environment, merging fashion, nightlife and brand culture.

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Streetwear collection at the JÄGERMEISTER launch displayed on black steel frames anchored in breeze blocks, with orange Circle Stag Ray Cross lettering and a green-lit bar.
Green-lit tower of stacked Jägermeister bottle crates on a pallet in an industrial concrete courtyard at night.
Dark hoodie and tracksuit hanging from a black steel frame weighted with breeze blocks at the JÄGERMEISTER streetwear launch, with an orange-lit bar behind.
Wide view of the JÄGERMEISTER streetwear installation with shirts hanging from black frames on breeze-block bases in a raw industrial hall.
Row of backlit fridge displays with hanging streetwear and small TV screens at the JÄGERMEISTER launch, under an orange LED ticker with #firstdrop.
Streetwear pieces presented inside illuminated fridge cabinets with a tube TV screen at the JÄGERMEISTER launch, with yellow Circle Stag Ray Cross lettering on the black floor.
Tube TV inside a fridge display showing a #FIRSTDROP campaign visual at the JÄGERMEISTER streetwear launch.
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