KROMBACHER

Bar terrace of the KROMBACHER festival stand at Melt with wooden deck, branded bar counters, DJ desk and the rusty industrial cranes of Ferropolis behind.

Client

KROMBACHER

Services

Brand & Product Activation

Partner

&Konsorten & lautvonleise

Location

Gräfenhainichen

Year

2022

Photos by

Stjepan Sendlar

UNDPLUS designed the final concept for Krombacher’s festival installation in collaboration with &Konsorten and lautvonleise. The 18-metre-high structure combines bars, chill-out zones, and a DJ floor across multiple levels, creating an immersive festival experience that has already toured major events.

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Roof terrace of the KROMBACHER stand with wooden beer table sets behind green mesh railings and a disco ball, overlooking the Ferropolis machinery.
KROMBACHER festival stand at night with green-lit two-storey scaffold structure, illuminated tower of branded crates topped by a tree and light beams from a red crane.
Night view of the KROMBACHER tower with glowing Melt and Krombacher logos beside the red-lit excavator cranes of Ferropolis.
Two-storey KROMBACHER festival structure with green steel railings, wooden stairs and a crate tower crowned by a living tree, next to a giant bucket excavator.
Wide view of the KROMBACHER stand at Ferropolis with crate tower, green scaffold terraces and industrial cranes under a blue summer sky.
DJ bar on the KROMBACHER roof terrace with a black pergola, wood-clad columns, branded counter and the crate tower with screens above.
Detail of the KROMBACHER crate tower with photo prints and logo panels, topped by a green tree, next to a crane arm with disco ball.
Low-angle view of the KROMBACHER tower with Natürlich Zusammen lettering and a tree on top, against a blue sky with the Ferropolis crane.
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