KROMBACHER

Two-storey KROMBACHER festival structure with green steel railings, wooden stairs and a crate tower crowned by a living tree, next to a giant bucket excavator.

Client

KROMBACHER

Services

Brand & Product Activation

Partner

&Konsorten & lautvonleise

Location

Gräfenhainichen

Year

2022

Photos by

Stjepan Sendlar

UNDPLUS designed the final concept for Krombacher’s festival installation in collaboration with &Konsorten and lautvonleise. The 18-metre-high structure combines bars, chill-out zones, and a DJ floor across multiple levels, creating an immersive festival experience that has already toured major events.

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Roof terrace of the KROMBACHER stand with wooden beer table sets behind green mesh railings and a disco ball, overlooking the Ferropolis machinery.
KROMBACHER festival stand at night with green-lit two-storey scaffold structure, illuminated tower of branded crates topped by a tree and light beams from a red crane.
Night view of the KROMBACHER tower with glowing Melt and Krombacher logos beside the red-lit excavator cranes of Ferropolis.
Bar terrace of the KROMBACHER festival stand at Melt with wooden deck, branded bar counters, DJ desk and the rusty industrial cranes of Ferropolis behind.
Wide view of the KROMBACHER stand at Ferropolis with crate tower, green scaffold terraces and industrial cranes under a blue summer sky.
DJ bar on the KROMBACHER roof terrace with a black pergola, wood-clad columns, branded counter and the crate tower with screens above.
Detail of the KROMBACHER crate tower with photo prints and logo panels, topped by a green tree, next to a crane arm with disco ball.
Low-angle view of the KROMBACHER tower with Natürlich Zusammen lettering and a tree on top, against a blue sky with the Ferropolis crane.

Featured Work

Meta Festival 2026 stage with pink sofa, plants, glowing spheres and purple chairs in front.

META FESTIVAL BERLIN 2026

Event & Brand Experience

Cinema-style hall with TikTok Showtime screen, mirrored runway, stairs and flower column.

TIKTOK SHOWTIME 2026

Event & Brand Experience

Front view of the Revolut booth with Formula 1 car, glowing logo and silver corrugated walls.

REVOLUT @OMR26

Brand Architecture

Meta Festival 2026 stage with pink sofa, plants, glowing spheres and purple chairs in front.

META FESTIVAL BERLIN 2026

Event & Brand Experience

Meta Festival 2026 stage with pink sofa, plants, glowing spheres and purple chairs in front.

META FESTIVAL BERLIN 2026

Event & Brand Experience

Cinema-style hall with TikTok Showtime screen, mirrored runway, stairs and flower column.

TIKTOK SHOWTIME 2026

Event & Brand Experience

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Get in touch — let's create spaces together.
Get in touch — let's create spaces together.
Get in touch — let's create spaces together.
Get in touch — let's create spaces together.
Get in touch — let's create spaces together.
Get in touch — let's create spaces together.
Get in touch — let's create spaces together.
Get in touch — let's create spaces together.
Get in touch — let's create spaces together.
Get in touch — let's create spaces together.
Get in touch — let's create spaces together.
Get in touch — let's create spaces together.
Get in touch — let's create spaces together.
Get in touch — let's create spaces together.
Get in touch — let's create spaces together.
Get in touch — let's create spaces together.
Get in touch — let's create spaces together.

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