MUSTANG STREET ART LAB

Exhibition room at the MUSTANG Street ART Lab with raw patina walls, blue artworks, a denim jacket on a stand and a vintage blue tiled stove.

Client

Mustang

Services

Brand & Product Activation

Cooperation

DREINULL

Location

Berlin

Year

2017

Photos by

Marcus Zumbansen

As part of Fashion Week SS17 in Berlin, Mustang collaborated with 3:0 Agency for Mediatainment and UNDPLUS to create the Street Art Lab in Berlin Mitte. The interactive space combined showroom, gallery, and studio elements, inviting artists and visitors to engage with denim-based installations and live creative processes.

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Brick vault at the MUSTANG Street ART Lab with a black geometric metal sculpture and blue denim dungarees framed on the wall.
Art installation at the MUSTANG Street ART Lab with studded denim shorts and blue fur mounted on a wooden trophy plaque on a brick wall.
Rusty metal sign of the Sevenstar Gallery with a MUSTANG Street ART Lab poster behind glass and an engraved glass plate.
Workshop room at the MUSTANG Street ART Lab with a wooden work table, neon circle light, knitted objects on shelves and photography on raw green walls.
Close-up of hands drawing a white leaf pattern onto denim with a paint marker at the MUSTANG Street ART Lab.
View through the window lettering MUSTANG Street ART Lab onto a crowd of guests at the event entrance.
Artist showing a child a denim jacket painted with a blue skull motif at the MUSTANG Street ART Lab workshop.
Customized MUSTANG denim collection hanging on a rail in a brick vault with warm red lighting.
Woman folding a large white origami paper sculpture on a plywood table at the MUSTANG Street ART Lab.
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