NAYS 2021

Illuminated Nays neon logo on a glossy green corrugated wall.

Client

Nays

Services

Brand Architecture

Location

Berlin

Year

2021

Photos by

Florian Over

Ginevra Parietti

UNDPLUS designed the exhibition booth for Nays at the 2021 Angelwelt in Berlin, translating its bold identity into a striking spatial concept. Black surfaces, neon green accents, and curated product displays created a strong visual presence, complemented by a lounge and Instaspots that encouraged interaction and social sharing.

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Close-up of the bubbling aquarium with neon-green gravel and the glowing Nays neon sign reflected in the glass.
Spotlit aquarium with green gravel and Nays lettering on the glass at the dark Nays trade fair booth.
Water-filled plastic bags with neon-green fishing lures hanging from green cords in front of Nays posters.
Hanging water bag with green soft-bait lure in front of a technical Nays product poster in acid green.
Orange and black technical posters with detailed drawings of Nays fishing lures and Japanese typography.
Display tower stacked with neon-green Nays lure packaging next to a black jacket on a clothes rail.
Black scaffold frame of the Nays booth with hanging water bags, green straps and backlit brand posters in the dark hall.
Installation of water-filled bags with lures dangling from a black frame in front of the Nays poster wall.
Overview of the Nays trade fair booth with aquarium, packaging tower and scaffold installation in front of a corrugated metal wall.

Trade fair: Angelwelt

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A first look at our new website — More to come soon.
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A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
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A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.

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