NAYS 2024

Landscaped island of lava rocks, moss and ferns with silver lures in front of the apparel display at the Nays booth.

Client

Nays

Services

Brand Architecture

Location

Berlin

Year

2024

Photos by

Yves Sucksdorff

UNDPLUS designed a 200-square-metre stand for Nays at Angelwelt Berlin, combining product presentation with a nature-inspired spatial concept. The booth used plants, stone landscapes, and reflective structures with dramatic lighting to recreate an immersive outdoor fishing atmosphere indoors.

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Long aquarium display with dark gravel, price list and Nays lettering on glass at the trade fair booth.
Round mirror discs and bamboo greenery on the black frame installation at the Nays trade fair booth.
Tower of round mirrors and bamboo plants on lava rocks next to the black Nays logo wall in the exhibition hall.
Overview of the Nays booth with black product gondolas full of lure packaging and rock islands on grey carpet.
Display shelves with neon-green Nays packaging and orange boxes beside a large lava-rock planting at the booth.
Apparel rack with black, neon-green and purple Nays hoodies and folded shirts at the trade fair booth.
Brushed metal wall with glowing Nays logo, overhanging grasses and lush plant arrangements at the trade fair booth.

Technical implementation and lighting: Aura Engineering

A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
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A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.

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