NAYS 2025

Fishing lures displayed in green-lit glass cylinders on the scaffold shelf at the Nays trade fair booth.

Client

Nays

Services

Event & Brand Experience

Location

Berlin

Year

2025

Photos by

Marcus Zumbansen

For Angelwelt 2025, UNDPLUS designed the booth for Nays for the fifth year in a row, focusing on transparency and product development. The 200 m² stand featured an immersive NAYS-LAB where bait production was shown as a visible process, alongside retail and demo areas designed to encourage interaction and showcase products.

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Entrance to the Nays booth with glowing logo on brushed metal wall, pebble bed and shelves of products.
Progress LED ticker above a framed fish illustration and lure display in the green-lit lab wall at the Nays booth.
Green Nays Baits LED sign above shimmering metallic curtain in the dark coffered exhibition hall.
Dark supermarket-style aisle with green and white Nays lure packaging on black shelves under LED tickers.
Glass lab wall at the Nays booth with green-lit displays for sketches, progress and final lure stages on pebbles.
Nays apparel area with metal display cubes, hoodies and jackets on racks in the dark exhibition hall.
Long metal facade of the Nays booth with glowing logo and green-lit glass cylinders on a pebble bed.

Trade fair: Angelwelt

Technical implementation and lighting: Aura Engineering

Carpentry: LMT-design

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