TIKTOK @OMR25

White reception desk with TikTok logo in front of the red staircase and glowing studio entrance.

Client

TIK TOK

Services

Brand Architecture

Location

Hamburg

Year

2025

Photos by

Marcus Zumbansen

For OMR 2025 in Hamburg, UNDPLUS designed TikTok’s exhibition booth under the motto ‘DISCOVER’. The two-storey space combined activations, livestreams, masterclasses, and business meetings in a flexible and interactive environment. Highlights included a transformable central plaza and an interactive booth race that increased visitor engagement.

+ More Info

Mint-coloured info area with round podium and pillar displays about shopping on TikTok inside the booth.
Red locker wall with oversized white TikTok logo and one open door at the TikTok OMR booth.
Tall two-storey TikTok booth with illuminated logo cube hanging above the upper deck in the exhibition hall.
View through a pink neon-lit frame into the open booth interior with TikTok safe space wall and reception.
View up to the illuminated TikTok truss cube with screens and spotlights under the hall ceiling.
Red arched booth facade with TikTok sign and view into the TikTok Shop studio with stools and microphones.
Upper deck of the TikTok booth with glowing logo wall, red staircase and turquoise panels around the gallery.
Full view of the two-storey TikTok booth with stacked black, pink and turquoise cubes in the exhibition hall.

Trade fair: OMR

Technical implementation and lighting: Aura Engineering

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A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.
A first look at our new website — More to come soon.

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